So you are thinking how to increase online sales? Great news is that your customers want to purchase online. Online sales have shown a hyperbolic shift to $30 billion from the year 2011 to 2013. Also, mobile shopping is predicted to surpass total desktop usage by 2015. In today’s internet driven economy having a website merely will not maximize the returns on investments. You need to make an impact, attract customers, retain them, increase online sales, generate revenues and build a long term brand loyalty. This obviously doesn’t happen in a few days, few weeks or few months. Proper time is required to make that happen! Amid all these seismic shifts that e-commerce is going through, do you think your site is optimized? If not, here are simple things you can do and results will be worth the efforts:
Follow these six simple tips to increase online sales
1. HAVE A SIMPLE BUT FLAWLESS WEBSITE
First things first, you must have a perfect website that can be browsed with quite an ease. Deploy the right kind of technology, pay attention to the dexterity of your e-shop, have Trust mark on your website, and make it all devices responsive. Make your business fit the purpose to bring about great results. You can check out these best practices to create e-commerce website to increase online sales.
2. LOOK EVERYWHERE FOR STRATEGIC PARTNERS
You might scratch your head with questions like how can I develop strategic partners online? Well just the way you do it offline; by placing your services at the right location. What is online counterpart for location? Links to your site at all the correct places can be quite an answer you are looking for. For this you need to define your target buyers, research their preferences and place your ads or links on all the websites they visit. Create as many interactive ads and content for the appropriate websites to increase online sales. Paying for links or trading with other e-commerce business marketers can maximize returns on investments. Before entering into any deals make sure you target right kind of websites.
3. TAKE CUSTOMERS DOWN THE SALES FUNNEL
By creating a sales funnel you can guide customers to the parts of your e-commerce website where they can purchase. Don’t let them distract from main purpose of making a purchase. Also, streamline all website paths to check you don’t have any broken links, haphazard navigation or clunky architecture. These are easy ways to squander all your business opportunities. Deploy simple ways to lead your customers to the shopping cart.
4. CROSS-PROMOTE YOUR WEBSITE
You built a store, you optimized it and you left it like an orphan! All your time, money and efforts would just go in vain. Selling online means your branded URL must be seen far and wide all through the internet as well as offline. To increase online sales use it in your email signature, newsletter, promotion content, advertisements, shipping boxes, delivery trucks, shopping bags, and notices. The point is not to miss any opportunity you come across.
5. CUSTOMIZE AND PERSONALIZE YOUR WEB SHOP
Research suggests the more you try to establish a bond, the more they feel more valued about purchasing online. Display a personal tone; you will see enhanced leads than before. You can also consider letting your customers customizing the products they want to buy. For example, if they want to purchase smartphone covers you can add functionalities by which they can select different designs and order their custom designs.
6. INCLUDE CUSTOMER REVIEWS AND TESTIMONIALS
Reviews always are and will always be the first step to increase online sales. Ask any laymen who is downloading app from playstore. Reviews and stars work like magic there. It is a very common buyer mentality that when someone else likes a product, chances are they will like it too. Testimonials and reviews add some sort of credibility to a website. This might also give you insights as an owner as to what works and what doesn’t work for your website. A good strategy by centralizing these points will surely not let your efforts go in vain. All you need to do is to understand the points stated above and streamline your offerings. You can increase online sales potentially. We are e-commerce Development Company in India with a team of skilled e-commerce developers having years of experience in Magento theme development, store setup and integrations. We also offer customization services in Shopify, Bigcommerce and woocommerce development to create ecommerce stores that is sure to generate good revenues. To avail our services you can contact.